Online

Let’s create a positive, professional, and effective online presence for your business.

There are tons of options for web design and digital marketing out there.

The problem is that many web designers and digital marketers don’t take the time to truly understand their clients’ businesses.

On top of that, there are tons of free and do-it-yourself options for web design and online advertising. But most business owners don’t know where to start, and don’t have the time to research options and figure it all out themselves.

As a result, many businesses have a “cookie-cutter” online presence and aren’t represented well. Or they’re throwing money out the window because they’re not marketing as effectively as they could be.

And perhaps most importantly, they’re missing out on customers online.

The fact is that no two businesses are alike.

If you're going to invest your money, you deserve an advisor who will develop a tailored plan for marketing your business online.

I'm Matthew Baker,
Owner and Chief Service Officer of
Web & Ads LLC

One of my mentors has a saying: “It’s all about the brand.” That’s true everywhere, but it’s especially true online.

At Web & Ads, we understand that branding your business online can be overwhelming. Our goal is to cut through the confusion and guide you along the best path to online growth and success for your business.

Most of all, we want to build a business relationship on trust and treat you right.

Web and Ads?

WHAT DOES MEAN?

It’s really quite simple.

When someone visits your website, they should be compelled to take action: to buy your product, sign up for your email list, or contact you for more info. The only way to compel someone to take action is to write and structure the website so that it makes them want to do business with you.

But then how do people get to your website?

There are two effective ways: organically via a search engine, or through online advertising.

See where we’re going with this?

Every business that wants to operate effectively online needs a way to attract customers (advertising) and a way to convert them once they’re attracted (a website). At Web & Ads, we’re all about the big picture. We want to help your business come up with an end-to-end strategy in order to attract prospects and convert them into paying clients.

Our Services

Website Construction

The common term is "web design", but we believe there's so much more to it than that. We take a holistic approach to building websites that includes three different aspects: content, design, and performance. Just as a three-legged stool will not stand on less than three legs, an effective website cannot operate without all three elements. We ensure your brand is represented authentically and persuasively on your website, while also taking care of all the aesthetic and technical stuff.

Facebook Advertising

Facebook is one of the best places to get your product or service in front of your ideal customer. In fact, businesses spent $9.876 billion on Facebook advertising last year. We work with you to develop a comprehensive Facebook advertising strategy. We use data to track campaign performance and make informed decisions so we can get you the best results possible.

Search Engine Optimization

Here's a little secret: There are no "secrets" or "silver bullets" to SEO, just lots of planning and hard work. Unlike other agencies, we won't guarantee that you'll rank #1 on Google (because we don't control Google). What we will guarantee is that we'll do our research. We'll figure out what it will take to get your business on the first page of Google for the keywords your ideal customers are searching for.

Email/SMS Marketing Automation

As part of our advertising campaigns, we set up automated email follow-ups so that people who opt-in to your email list don't forget about you. (The lingo for this is "lead nurturing".) If you're already running an advertising campaign without email or SMS follow-ups, or you haven't set up a CRM tool, we can help with that as well.

Email and Office Suite

If you really want to look professional online, you need a branded email address. We can set you up with a professional email of your choice through your hosting provider, G Suite, or Microsoft 365. Opting for G Suite or Microsoft 365 also gives you access to a full suite of office software and cloud storage for your business.

Online Courses

If you're thinking about creating an online course or are already working on one, we can help you select the right platform for hosting it. We can assist with setup, video upload, and testing. In some cases, we may be able to integrate your course platform or Learning Management System with your existing website for consistent branding.

The Process

Some of the Folks I've Had the Pleasure to Serve

I just received my first lead from my website this week, fed directly into my CRM (customer relationship management) system! I am so pleased with my new website!

Matthew worked with me extensively to understand how my solutions benefit my clients and architected my site to make it work for them. We worked together on the content, the style, too. Despite there being more “experienced” collaborators available, I opted to use Matthew. I appreciated that Matthew did not dictate “what he knows is best”. He insisted on keeping the focus on the end customer. Now, my clients can find my company, the solutions they need, and contact us very easily.

The process to develop was efficient, and even after going live, Matthew has continued to provide support. I endorse him for your next website project!

Tom Basey
Owner, Basey Insurance

I am quite happy that I asked Matthew to build a website for me. There are so many options out there that try to convince people they can build their own. But there’s much more that goes into a website than being able to build it.

Matthew took the time to learn about my industry; he even joined a few of the Facebook groups that I was involved in to find a little bit more out about how my business operated. He took the time to make sure my website would look great and perform well on smartphones. He’s also helped me make updates as I have more content to add.

Thanks to Matthew, I now have a professional website that not only looks good, but allows people to find me on Internet searches.

Mark Delap
Owner, 1400Media Real Estate Photography

I would have built the website myself, but probably not done as great a job as Matthew did. Price was a big factor for me, and knowing Matthew did an amazing job building my site 100% within my budget is a testament to his character and dedication to his clients.

From working with Matthew, I found out how much is involved with building a website the right way, such as including my history and background in my industry, as well as figuring out who my ideal clients are in order to provide the perfect content for my audience as well as for SEO.

I love the placement and clarity of the buttons that really help my visitors to decide what they want to do. The website flows very well on each page with color, text, and pictures. I am very pleased with the optimization and loading speed. I also really like having my Instagram account and blog together.

I don’t know many other designers/digital marketers, but Matthew’s dedication to understanding my business as well as my needs for the website speak volumes to his commitment to excellence. He provided a product and service that far exceeded my expectations. Most of the other web designers I talked to gave me very high quotes, without taking the time to understand what I really needed for my website. Matthew helped me figure out the best way to represent my ideas, and took my input over the course of several weeks to work out the best solutions for my website.

I would absolutely recommend Matthew for web design. He did a great job on my website from the beginning to end… and even offers ongoing support. His initial questionnaire really helped guide the flow for creating content. He organized and built the website with my ideal client in mind. He took my input and worked with my questions and suggestions, and offered his own opinions and suggestions to make sure we were on the same page.

Matthew’s method of attaining information to help his clients and his overall approach to building relationships is excellent. I truly feel like Matthew was not just invested in building my website, but in building my business as well.

Sean Antoniello
Owner, Notable Wine

NOW... HOW CAN I SERVE YOU?

Ready to achieve a brand presence online that makes you beam with pride?

Ready to spend more time running your business?

Ready to be following up with prospects who want to work with you, instead of chasing customers or leads?